Adware is a concept that is used in the field of computing. It is a type of software that automatically displays advertisements to the user. In this way, the software manufacturer makes a profit from these advertisements.
The term adware is made up of two English words: advertisement (which can be translated as “advertisement”) and software (the concept that, also in our language, refers to a computer program). The person using an adware can observe the ads either while using the program or even when installing it.
It is important to establish that there are basically two fundamental types of adware: legitimate and potentially unwanted. The latter are especially dangerous because they begin to obtain very sensitive information from the user, such as the location, details of passwords as well as the IP addresses of the computer or the email address.
Often the adware is also a shareware: a program that is distributed free of charge but with various restrictions or limitations. The usual thing in these cases is that the user has the possibility to pay for the software to stop displaying the advertisements.
It is often argued that the adware developer must strike a balance between the space allocated for advertising and the user comfort of the software. Ads, within this framework, must be visible to fulfill their advertising purpose, but they do not have to become a nuisance to the person using the software. If the adware allocates too much space for advertisements, users may end up walking away from the program in question. Thus, given the low distribution of the adware, it will be very difficult for the developer to get advertisers and, therefore, obtain income from their program.
In addition to all the above, we have to point out that there are other relevant data regarding adware, among which are the following:
-Although there are many models that exist, many of these aim not only to collect personal information but also to record the Keystrokes or even keep track of the websites you visit.
-Some adware can cause slowdowns in the system and even feelings of instability in the aforementioned computer.
-Of course, it should not be overlooked that there are also different types of adware that are updated absolutely automatically and without notifying the user.
-It is important to establish that different systems can be used to eliminate the adware that is on a computer. These include from antivirus to specific software for that.
-In the same way, it must be taken into account that you can also avoid having to be subjected to the constant presence of adware. For this, nothing better than making use of a firewall when surfing the Web, security patches and also the pertinent updates of the operating system and the browser.
Finally, it should be noted that certain adware are identified as spyware because they record user information without the user noticing it, for example by analyzing their Internet searches.