Nike-Vintage – Running Shoes in the 70’s

Before of shoes there, which means until about 1917, the steps a person always made a click or a clac. Our tennis owe their existence to the ingenuity of the manufacturer Charles Goodyear. Mr. Goodyear has encountered a problem, in 1839, while trying to make suitcases rubber-coated for the postmen of the United States. The rubber was sticky in the heat and brittle in the cold. One of the things that he did to try to find the solution was to mix the rubber with sulphur, and submitting the mixture to high temperatures.The result was what he called vulcanized rubber, which remained elastic in all kinds of weather, and could also be linked to other materials.

Nike-Vintage – Running Shoes in the 70’s

Some reports say that the discovery was completely accidental. If it is, it was one of the accidents happiest of industrial history. In 1840, Goodyear has launched the first galocha rubber. In the 1870s, they made athletic shoes of canvas and rubber that were an early version of tennis, but the tennis shoes as we know them today were only invented by the conglomerate that bought the company of Goodyear welted shoes in 1892, the U. S. Rubber.

You should know the U. S. Rubber by the legacy that she left behind. Choose a name for the brand of tennis was not easy. The first choice of U. S. Rubber was Peds, but that name was not available. Three years later, the two alternatives (meaningless) were Veds and Keds. The final choice was Keds, because the U. S. Rubber thought that the K was the letter the stronger of the alphabet (other pordutos rubber that they released were the Krayalastic, Kraylon, Koylon, and Kedettes). The first Keds to high tops were made of rubber and canvas brown, and spent a little bit of the ankle.They were not even a little bit stylish. Were wrapping up the feet in the simplest way possible, but that it worked so well that the vulcanised construction remains the same since then.

The tennis was evolving as the comfortable footwear was gaining space in the market as the best option for sports. The explosion of the sneaker contemporary has happened in the decade of 70, a very special time for the market. There was a boom of race and jogging in the United States, thanks in large part to the american victory in the marathon at the Olympics of 1972. Frank Shorter was the third american to win the Olympic marathon, but was the first since 1908.The victory was a dramatic one as the coverage was live, showing an imposter German racing to the inside of the stadium, and pretending to win. The population of riders has grown to about 25 million people practicing the sport, with few options to wear: Tennis shoes or basic sneakers with studs.

Some brands were paying attention to the boom and started investing in running shoes. They have started to produce shoes more lightweight, softer, and with materials more resistant. Instead of the leather to leather hard, they started to use chamois lightweight knitwear and synthetic. In the place of the old rubber soles-gum with the herringbone pattern, they began to use rubbers carbon stronger, with designs and teeth for traction drawn up. They put midsoles and insoles for shock absorption.Surrounded the back of the shoes with the spurs hard to provide stability. Designed types of shoes to balance the tendency of the ankle to lean to the inside, and the other to prevent that the ankle will incline to the outside. They tried to avoid injuries, tendonitis, and shin splints. And so the running shoe has evolved quickly in search of the best conditions for the athletes.

The market of shoes has always been full of stories. Mark Spalding, he was selling running shoes at the beginning of the century XX. In Adidas they will tell you that the founder Adolf “Adi” Dassler was the father of the tennis modern racing, with the running shoes made for Jesse Owen’s in the Olympics of 1936. In Japan, the Asics Tiger will tell you that the Tiger Cortez, released at the beginning of the years 60, was the first running shoe contemporary. Between these marks pioneer was the Blue Ribbon Sports, founded by the athlete Philip Knight and his coach Bill Bowerman.The two began distributing the shoes of the japanese brand Onitsuka Tiger (now Asics). The Blue Ribbon launched its first tennis shoes in 1972… but with another name: Nike.

There was nothing like Nike when they started. Nike was a company with cutting-edge, rapidly evolving with success behind the success of 1972 to 1985. The people working at Nike at the time really loved what they did, and they were runners. The first Nike was the Nike Cortez. The tennis was super technology with their leather and nylon to keep feet dry. The manual that came with the shoes promised that you could run 3 miles with him. Without the Cortez, nothing would have existed.

The Cortez is actually a version of the running shoes Onitsuka Tiger Corsair that has earned the right to be launched with the Nike brand after a court action. At the beginning you couldn’t differentiate between Onitsuka and Nike. Had the same leather, the same sole, and the same colors. Some even had the same names… Boston, Boston73, Marathon, Obori, Kenya, and colors a little flashy.

The Oregon Waffle are super light. Bill Bowerman created these sneakers for his race team at the University of Oregon. There’s a famous story that Bill Bowerman destroyed the machine do waflle of wife testing various designs for traction on rubber. Already the Waffle Racer was a court low, and very lightweight. The “mini waffles” were much lighter, the tennis has no insole, and the front part is made with a single piece of material to avoid seams that machucavam.

Another classic of the era is the Nike Elite, a combination of the Waffle Racer with the Waffle Trainer.. The shoes built in technology waffle on the sole had an EVA midsole to enhance the cushioning. Realizing an opportunity to dominate the market expanding, Nike has invested in other products From 1975 until the beginning of the eighties, Nike has changed all models in nylon, mesh, synthetic leather, suede, combination soles, and colors of crazy. All these running shoes were released in a huge variety of colors and materials, with editions customized for athletes and teams.The partnership between the two founders was a visionary and took advantage of two trends of the moment: the rising consumerism and the concern with health.

There are some other models, which are less famous, such as the Nike Daybreak, done in a way called “Vector Last”, with visual considered futuristic at the time. The sole had plenty of foam, and the insole was high on the edges to keep the feet. The Nike D-1000 is another, a tennis super advanced. It was developed by technicians, athletes, and doctors, and has been called “the first shoe made for your knees”. They were considered amazing!

It was a was a special of the brand. The tennis shoes have a nylon that has the face of the season. The swhooshes, crooked and badly stitched. The humor of the ads. The new technologies every minute, seeking to erase the nightmare of the marathon runner ethiopian Abebe Bikilia won the marathon in the Olympic games in Rome in 1960 running barefoot.

The Nike was still struggling to grow and earn its space, with aggressive marketing that has managed to transform the shoes into a fashionable product. Today, Nike is bigger than life itself, and that can put a Swoosh on anything and sell a sneaker for for a queue of fans. So let’s enjoy some photos of these models and marcos-era “classic” from Nike!

Gallery

1980 Nike vintage running shoes

1980 Nike vintage running shoes

Source: www.ebay.com

Nike Vintage Running_Advertising Advertising for the Nike …

Nike Vintage Running_Advertising Advertising for the Nike ...

Source: www.pinterest.com.mx

NIKE WAFFLE collection on eBay!

NIKE WAFFLE collection on eBay!

Source: www.ebay.com

Vintage Sports & Running Shoes

Vintage Sports & Running Shoes

Source: vintageamericanatoggery.blogspot.com

59 best images about 1970s advertising on Pinterest …

59 best images about 1970s advertising on Pinterest ...

Source: www.pinterest.com

Vintage Sports & Running Shoes

Vintage Sports & Running Shoes

Source: vintageamericanatoggery.blogspot.com

RARE 60’s Vintage Pro Keds Uniroyal Athletic Shoes Made …

RARE 60's Vintage Pro Keds Uniroyal Athletic Shoes Made ...

Source: www.pinterest.com

Nike Waffle Trainer LD-1000 1977 : DeFY. New York-Sneakers …

Nike Waffle Trainer LD-1000 1977 : DeFY. New York-Sneakers ...

Source: www.defynewyork.com

Vintage Nike Black Gym Duffle Bag Travelite Red Letters …

Vintage Nike Black Gym Duffle Bag Travelite Red Letters ...

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AGIM Immobilier Conseil à Aurillac, Mauriac

AGIM Immobilier Conseil à Aurillac, Mauriac

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70s on Pinterest

70s on Pinterest

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Best 25+ Nike shirt ideas on Pinterest

Best 25+ Nike shirt ideas on Pinterest

Source: www.pinterest.com

Retro Throwback Nike Leather Sneakers with Red Swoosh 70s

Retro Throwback Nike Leather Sneakers with Red Swoosh 70s

Source: www.etsy.com

70`S / 80`S VINTAGE NIKE CORTEZ RUNNING SHOES

70`S / 80`S VINTAGE NIKE CORTEZ RUNNING SHOES

Source: www.flickr.com

Nike Metro Plus Retro Running Shoes in Gray for Men

Nike Metro Plus Retro Running Shoes in Gray for Men

Source: www.lyst.co.uk

Free Shipping! 60%-70% OFF! Cheap Nike Air Max 2017 Womens …

Free Shipping! 60%-70% OFF! Cheap Nike Air Max 2017 Womens ...

Source: www.bejordans.com

Old-School 70s Kicks : Nike Blazer Vintage PRM

Old-School 70s Kicks : Nike Blazer Vintage PRM

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Nike Scarpe

Nike Scarpe

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Shoes Nike Internationalist 631754 701 Running Retrò Man …

Shoes Nike Internationalist 631754 701 Running Retrò Man ...

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Free Shipping! 60%-70% OFF! Cheap Nike Air Max 2017 Womens …

Free Shipping! 60%-70% OFF! Cheap Nike Air Max 2017 Womens ...

Source: www.bejordans.com