In the search for good men’s shoes made in Brazil, I have been in São Paulo a few months ago and I visited The Craft Shoe Factory. The store seeks to enhance the process of the making of the shoes: the beauty of leather with its unique characteristics and the work of the craftsman with cutting and scoring carefully prepared.
I met mark over the internet, always treacherous. Did not expect great thing because the photos on the site don’t do justice to the products and the Instagram of the brand only has photos of fashionistas going in the opposite direction of all the proposals of the brand. It was only after a personal visit that I met the Craft of truth.
I was very well serviced by a seller, and Thales, one of the owners who was there. The store team has allowed me to observe the shoes at my pace while we talked about how shoes are made. I had a very pleasant experience and I learned a lot!.
Shoes The Craft Shoes Factory
The materials of the shoes are one level above what I’m used to seeing in the shoe stores national.
Shoes The Craft are made of calfskin fullgrain which is more resistant and elastic to mark less with the use.
All leather on the market is classified into 8 levels – the higher the number, the lower the quality. The products of the Craft using leather national rating of 5, but also has shoes imported from classification 3 (calf French) and calf argentine (4).
Most of the shoes is lined in 100% leather and the insoles of assembly are all leather also. This is very cool because 90% of the shoes in Brazil are mounted on a insoles of the pulp that if esfarela with the time. To strengthen the sole, the shoes are blaqueados. It is of simple construction where a sewing machine joins the sole with the footbed assembly.
The visual of the shoes is much better than the beaks of the duck sold by the majority of shoe shops national. The way that they use is much more pleasant and still have the option of half-point in the numbering. This medium size can make all the difference in how the template fits on your foot, and, consequently, in comfort.
They have a lot of styles of shoe, including some trends. I get comments on these posts about the double monks of the McNairy and monkstraps from Meermin, and the Craft had two choices of shoes double monkstraps in the colors brown and black.
The biggest highlight of the visit was for the account of another brand that they have exclusivity in Brazil. Store Shopping Vila Olimpia sells shoes line 1880 of the English Loake. We started going in that makes a shoe very good!
The shape of the shoes English is magnificent, with some color options rare in the shops of the shoe here. Tones of caramel, you know?
These are made by the method, Goodyear Welt, which has the quality differential and a differential design, since the leather is overlapped to the soles, while in the process more simple, the leather is “built”.
The process Goodyear Welt this is a system that unites the pieces – leather + insole assembly + turn + sole with more of a seam. This makes it possible to change the sole of the shoe without affecting the rest of the structure. In addition, the space between the inner sole and the outer is filled by a layer of cork and a piece of metal or wood, that provides support and comfort with a useful life much longer than foam insoles.
After much wear a shoe from Loake you can send back that will restore the leather and to exchange the sole. The Craft makes the makes the shipping, making the intermediation of this service but it is also possible to send directly.
The difference in the method of construction raises the question of why the Craft is not opted by the method considered best. The answer is that they would like to work with construction Goodyear, but there are not machines and nor those who learn to operate them in Brazil. In addition, the price would be out of the reality of our market.
How was the customer service at the store?
What impressed me on the visit was the attitude of the staff of the Craft. Usually we hear the sellers say that the product is perfect, “quality and differentiated finishing”, made with the material of the first, etc. The one thing marketing to tell a beautiful story , and sometimes even to mount a past to the brand.
The staff of the shop was transparent to answer my questions and good foot on the ground. They make an excellent product, but know their limitations. They were quite open about the attributes, drawing attention to the qualities that really exist instead of using phrases abstract.
The shoes from the Loake serve as reference for the customer on the differences and points that could be improved upon, even for the person to understand what differentiates the quality of the shoes and to see the price differential.
The story more cool that I heard in the store was that they tried too much to create a shoe tailor made, but after much trying, only found a lord that is able to produce. The lord of the 80-year-old was thrilled with the initiative, but it was not how to create a sustainable operation without labor enough. Pretty interesting idea, and who knows with time and the maturing of the customer base, they are able to put into practice.
I had a feeling that what they do is the best within the reality in both the production of the country as the price range you are working. Do what you can, with what you have, at the moment they are in, and they managed to balance the type of consumer demand the national with the affection that the family has for the craft of making shoes.
If you want a stylish shoe to use a lot and take care, it is much more worth to buy a shoe in store of them than of the luxury high-end brands in the JK Iguatemi. The shoe from the Loake 1880 costs the same as a shoe the basic line of Ferragamo but it is a lot better. Shoes clothing brands, including Hugo Boss, Armani, etc., are also sold at prices much higher because of the brand name, but are junk. Finally, the shoes of The Craft with certainly are a better option than most of the other shoe shops national in addition to plus the friendly service.
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